Ads, Pars and Brews demo

Meta and Google from one page: when each campaign runs, when it pauses itself, and what the spend bought in bookings. Every change shows the exact API request before anything is sent.

$0spend yesterday

0bookings yesterday

n/ablended cost per booking

Deterministically attributed

Platform-reported

Blended

Line one is a booking with a click id or an identifier match. Line two is what Meta and Google claim. Line three is every dollar over every booking. The gap between one and three is the honest unknown.

Google

Attribution

Bookings by source, last 14 days

Hover or tab to a day for the split.

Meta attributedGoogle attributedDirect

Table view

Day	Meta	Google	Direct	Total

Last 10 bookings

Date	Name	Source	Click id	Campaign

Post conversions builds yesterday's Conversions API and Data Manager batches: hashed phone and email, fbclid or gclid when the booking had one. Dry run until the accounts are connected.

Rules

Evaluated daily on yesterday's numbers

Connect

Nothing here spends money. The desk runs on demo data until these are in hand.

MetaBusiness Portfolio with Ed as full-control admin; note the Business ID.
MetaAd account ID (act_...), Facebook Page, Instagram account and the Pixel or Dataset ID, all owned by that portfolio.
MetaAdd Fuel as a partner, or create an Admin system user named Fuel and generate a token with ads_management, ads_read, business_management, pages_show_list, pages_read_engagement, pages_manage_ads, read_insights.
MetaIn Business Suite > Settings > Integrations, set the Ads MCP server guardrails: block Create campaigns, cap budgets.
GoogleGoogle Ads customer ID (ten digits); grant Fuel admin access on it.
GoogleA Fuel-owned Cloud project with the Google Ads API enabled, starting at Test access, then Explorer, then Basic.
GoogleGA4 property and a Measurement Protocol API secret per data stream.
GoogleConversion actions Bay booking (UPLOAD_CLICKS) and Phone booking (UPLOAD_CALLS); customer data terms accepted; enhanced conversions on.
GoogleBusiness Profile: add Fuel as a manager on both locations.
CourtReservePlan tier (Advance or above) plus the API and Webhook Access add-on; a read-only key for reservations, events and transactions.
Website and phonesWho edits the site, and can Fuel add one script for click-ID capture, the Pixel and the Google tag.
Website and phonesCurrent booking numbers, and agreement to publish channel-specific numbers routed to the voice agent.

Meta ad account id Meta pixel or dataset id Google Ads customer id

Demo mode: connections come after the access checklist.